Lenabo nominated for the German Toy Award 2026

A special milestone for our evolving smart toy system for children

Lenabo has been nominated for the German Toy Award 2026. This award has long been synonymous with high-quality, child-friendly and well-designed toys.

For us, this nomination is more than just a success. It shows that a calm, mindful approach to toys for babies and toddlers is being recognised and appreciated.

What makes the German Toy Award special

The German Toy Award is one of the best-known awards for toys in the German-speaking world. Initiated by the family magazine familie&co, presented by IDS Deutschland and selected annually by a panel of experts and families. The award recognises products that meaningfully support children’s development – through play, in a way that is age-appropriate, and with a clear focus on quality and safety.

For many parents, it is not easy to decide which toys are truly worthwhile. This makes independent awards that provide genuine guidance all the more important.

Why Lenabo was nominated

Our Lenabies are part of an evolving smart toy system designed specifically for babies and toddlers. When paired with the Lenabo Smart Speaker, they automatically play age-appropriate audio content – from soothing white noise and gentle lullabies to early stories and educational content.

In doing so, we follow a clear principle: fewer stimuli, more comfort.

Whilst many products focus on attention-grabbing features, sounds and functions, we consciously take a different approach:

• a calm design for babies and toddlers
• soft and safe materials
• a minimalist design that isn’t overwhelming
• a play system that supports children through several stages of development

Our products are deliberately designed not to ‘keep children occupied’, but to accompany them. Minimal and gentle stimuli can be particularly supportive during the early stages of development. Fewer stimuli often mean more calm. And more space for children to develop in their own way.

A companion right from the start

For many children, a soft toy is one of the first things with which they form a genuine bond.

It’s always there:

• when they’re falling asleep
• in new situations
• when travelling
• and in all the little moments in between

What starts out as simply a soft toy becomes something greater over time:
A trusted companion. A playmate. A listener. A part of adventures big and small. And eventually, a piece of childhood that you never forget.

This is exactly what the Lenabo System is designed for: as a toy that grows with babies and toddlers, accompanying them from their very first day of life right through to pre-school age.

Here you can discover our Lenabies.

What this nomination means to us

For us, this nomination is above all a validation of the path we have chosen.

In a world where many products are designed for speed, noise and attention, we believe in the opposite: calm. Connection. Consistency.

The fact that this very approach has been recognised in such a well-established competition sends a strong signal to us.

What happens next

Now it’s time to keep our fingers crossed! Over the coming weeks, the winner of the 2026 German Toy Award will be decided.

Regardless of the outcome, one thing remains certain for us: the knowledge that thoughtfully designed toys for babies and toddlers can make a difference – and that we are privileged to accompany families on their journey.

Discover Lenabo

If you’re not yet familiar with Lenabo, now is a great time to get to know our smart toy system that grows with your child.

Immerse yourself in the world of Lenabies and find a companion that supports your child from the very first moment – as they fall asleep, as they explore, and as they grow up.

Discover Lenabo now – and find a companion that grows with your child

Find out more at: https://dasspielzeug.de/Industrie/Verbraucher-koennen-waehlen